Dressing Up: Wear Red

Every few months or years a new study comes out that shows the impact of the color red on people’s perceptions of attractiveness.  Interestingly, the color red when placed on or near a person’s picture, regardless of sex, increases their attractiveness to the opposite gender.

A new series of studies, profiled by Slate, showed that a person wearing red will be rated more attractive than the same person wearing any other color.  The study even looks at online dating profiles: a series of sixty four women on an online dating site had six different colored shirts rotated through them and the red shirt always seems to be named the most attractive and sexually appealing.

So, in short: if you’re looking to appeal to the opposite sex in your online dating profile: either wear red or stand in front of something red.

Unfortunately, the only solid red shirt I own has a cheesy Coke logo on it.